The determination to strive for perfection has been a key part of Rolls-Royce philosophy for almost a century. The culture of innovation and engineering integrity instilled by Henry Royce since the beginning remains the guiding force behind the company, and has seen Rolls-Royce become one of the most respected and well known luxury car makers in the world. Aiming to make "the best car in the world" since the start, they set themselves high aspirations to live up to.

From the first "Silver Ghost" in 1907, admired for its silence and smooth ride; to the modern day Phantom with exquisite attention to detail and advancement in technology, the double R's have remained a symbol of distinction and prestige.

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